App Store Optimization (ASO): The Missing Piece of Your Launch

Andy Ibanez
Andy Ibanez November 15, 2025
App Store Optimization (ASO): The Missing Piece of Your Launch

App Store Optimization (ASO) is the process of improving your app’s visibility in the App Store. Think of it as SEO for your app.

A well-optimized App Store page can be the difference between obscurity and success. We’ll break down the key components: choosing the right keywords, crafting a compelling description, and designing screenshots that convert views into downloads.